Bleached blonde, grey or highlighted hair is high-maintenance and requires continual touch-ups. To counteract unwanted warm tones, deeply pigmented violet enriched products are required in between color services. The Illuminating Shampoo White Pearl, enriched with pure violet pigments, helps to refract unwanted warm tones and brightens the hair without making it grey. The silver shampoo gently cleanses, while providing optimal hydration to the hair. Especially developed for cool blonde or highlighted hair.

· Best for cool blonde, and highlighted hair.

· Brightens and refreshes hair

· Counteracts unwanted warm tones

VOLUME: MOISTURE:

HOW TO USE: Although the Illuminating Shampoo White Pearl can be used to neutralize yellow or warm tones, it is most effective to maintain the correct blonde tone in between color services. Apply to wet hair, massage softly and rinse out thoroughly after 3 minutes. Repeat the treatment until the desired result is reached. Due to the permanent brightening effect which can’t be washed out, excessive use is not recommended. Do not use the hair lightener on skin or clothes.

BACKSTAGE SECRET: Use The Illuminating Shampoo in combination with the Ash Toner to maintain the correct hair colour in between colour services.

INGREDIENTS: Aqua, MEA-Lauryl Sulfate, PEG-18 Glyceryl Oleate/Cocoate, Cocamidopropylamine Oxide, Glycerin, Butylene Glycol, PEG-4 Rapeseedamide, PEG-7 Glyceryl Cocoate, Polyquaternium-44, Glycol Distearate, Glycereth-2 Cocoate, Sodium Laureth Sulfate, Tetrasodium EDTA, Benzophenone-4, Ethylhexylglycerin, Sodium Benzoate, Phenoxyethanol, Iodopropynyl Butylcarbamate, Citric Acid, Parfum, CI 60730, Basic Violet 16.

Paraben Free

SIZE: 300 ml